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Yes, Brands: Your Position on Social Issues Matters to Consumers
Major U.S. retail chains including Walgreens and CVS recently made headlines when they announced they would ban the open carry of guns in their stores, even in states that currently permit the open...
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Michelob ULTRA Becomes Beer Sponsor of Thanksgiving Turkey Trotters
Michelob ULTRA has teamed up with Saturday Night Live comedian Beck Bennett to announce its sponsorship of Turkey Trotters. For the uninitiated, Turkey Trots are family-friendly runs that happen the...
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Cause Marketing in the Time of COVID-19
Editor’s note: This article has been periodically updated with additional brand initiatives. — “We’re all in this together.” That is the message many companies are communicating to customers and the...
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Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand. — Being CMO of IBM’s Weather Channel technology, website and app is a weighty job...
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Canon’s Coral Reef Project Taps Gen Z Creators to Spread a Message of...
It’s no secret that Gen Z is passionate about the fight against climate change—perhaps more than any other generation. According to a 2021 Deloitte survey, protecting the environment is the number one...
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Old Spice Brand VP Discusses ‘Men Have Skin Too’ Series, Experiences and...
Old Spice released the latest installment of its playful “Men Have Skin Too” commercials this week. And this time, it’s providing an outlet for women to “come clean” about stealing their significant...
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Light + Fit Launches ‘The Comeback’ Program to Support Women Reentering the...
Consider this sobering statistic: Nearly one million women ages 25-54 have left the workforce since February 2020, according to numbers from the U.S. Department of Labor. It’s one of several reasons...
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Brands on Fire: TD Bank CMO on Sponsorship, Supporting Local Communities and CTV
Photo credit: Marcio Silva TD Bank locked in a 20-year naming rights extension this month with Boston’s TD Garden arena, home to the Bruins, the Celtics and hundreds of mega entertainment events each...
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PepsiCo Teams Up With TikTok’s Keith Lee to Support ‘Restaurant Royalty’...
Pepsi’s Dig In platform, created in 2020 to drive access, awareness and business growth for Black-owned restaurants, launched the second iteration of its Restaurant Royalty program this week, which...
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Visible Connects Generations of Pride in 1970s-Themed Game Show ‘No Straight...
Digital wireless company Visible is known for its tongue-in-cheek marketing campaigns. Take its billboard ad featuring an intentional spelling mistake, which went viral during its first year of...
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